With Direct Mail, your business can:
- Determine the best audience for your message. Mail’s targetability lets you focus media dollars on those most likely to respond.
- Choose what to measure – from offers to creative elements. You can then use this data to improve effectiveness.
- Reach almost anyone – virtually every consumer has a mailing address and reads mail on his or her own time.
- Tailor each mailpiece. Today’s technologies permit highly personalized messaging, offers, and graphics.
- Tap into countless creative formats. Mail can touch literally every sense through product samples, QR Codes,® and more.
- Learn more about your customers by sending a survey or including questions on a reply card.
Read the rest of the tips here!